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marketing and leasing: office buildings

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product description

a real estate manager’s role in marketing and leasing has a direct impact on the value of an office building, and knowledge of office building characteristics and economic factors is critical for an effective plan. as a property manager, you must be able to identify office building characteristics and economic factors that contribute to an effective market analysis.

marketing and leasing: office buildings provides information property managers need to successfully face the challenges of attracting and retaining office building tenants.
the following topics are covered:

  • office markets. office building characteristics, economics of office buildings, impact of leasing on value, and method of space measurement
  • market assessment. regional and neighborhood analysis, impact of various economic factors (e.g., occupancy, vacancy, and availability rates, supply and demand, absorption), and comparison grids for establishing average market rent
  • marketing and leasing strategies. working with brokers, office building marketing tactics, tenant mix and placement, prospect qualification, office building lease provisions, and lease negotiation and analysis
  • tenant retention. implementing retention strategies, resolving tenant complaints, lease expiration, and buy outs

copyright: 2015
softcover; 176 pages
isbn: 978-1-57203-227-9

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