product description
a real estate manager’s role in marketing and leasing has a direct impact on the value of an office building, and knowledge of office building characteristics and economic factors is critical for an effective plan. as a property manager, you must be able to identify office building characteristics and economic factors that contribute to an effective market analysis.
marketing and leasing: office buildings provides information property managers need to successfully face the challenges of attracting and retaining office building tenants.
the following topics are covered:
- office markets. office building characteristics, economics of office buildings, impact of leasing on value, and method of space measurement
- market assessment. regional and neighborhood analysis, impact of various economic factors (e.g., occupancy, vacancy, and availability rates, supply and demand, absorption), and comparison grids for establishing average market rent
- marketing and leasing strategies. working with brokers, office building marketing tactics, tenant mix and placement, prospect qualification, office building lease provisions, and lease negotiation and analysis
- tenant retention. implementing retention strategies, resolving tenant complaints, lease expiration, and buy outs
copyright: 2015
softcover; 176 pages
isbn: 978-1-57203-227-9