product description
when it comes to apartments, positioning your property in the market and attracting and retaining new residents are essential for your success as a property manager. marketing and leasing: apartments is a resource for learning the key strategies for reaching qualified prospects, selling your property’s benefits, and successfully closing on the lease.
with this book, you will learn how to:
- position your property to succeed in your market
- showcase your property in the best light to secure new residents
- achieve higher levels of resident satisfaction and retention by effectively responding to resident issues
the following items are covered in this book: - market assessment: neighborhood analysis, regional demographics, competitive analysis, rent-setting strategies
- marketing strategies: marketing campaign development, advertising, social media marketing, analytics
- leasing office optimization: communications protocols, legal compliance, online leasing, showing and closing techniques, prospect qualification
- resident retention: lease administration, resident retention strategies, conflict resolution, reputation management
copyright: 2015
softcover; 128 pages
isbn: 978-1-57203-226-2